By Philip Kotler,Kevin Keller
For graduate and undergraduate classes in advertising administration.
A Succinct advisor to twenty first Century advertising administration
Framework for advertising and marketing administration is a concise, streamlined model of Kotler and Keller’s 15th version of Marketing Management, a finished examine business plan. The book’s effective insurance of present advertising administration practices makes for a brief but thorough textual content that gives the right complement for included simulations, initiatives, and situations.
The Sixth Edition ways the subject of promoting from a present point of view, focusing its info and method at the realities of twenty first century advertising and marketing. participants, teams, and corporations alike can modernize their advertising concepts to conform with twenty first century criteria through conducting this succinct but entire text.
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Additional resources for A Framework for Marketing Management, Global Edition
A Framework for Marketing Management, Global Edition by Philip Kotler,Kevin Keller